Why market research is essential for your investment strategy.

Across Australia, 27 million people reside in more than 10 million dwellings across 2644  postcodes.

From the outback to Sydney Harbour, the value of our homes varies greatly. In addition, purchase prices change over time. Some locations will rapidly increase in desirability, whilst others flatline.

Knowing why values change and their direction of travel is essential knowledge for any property investor.

At Merritt Property Group, we undertake extensive market research to help our clients make informed, strategic investment decisions.

We assess real estate trends and buyer preferences, as these elements heavily influence property values.

Geography is also a key driver. Every location has its idiosyncrasies and distinctive data sets. Certain suburbs appeal to retirees, others are popular with young professionals, while families will be attracted to areas that serve their particular needs. 

So, whether it’s assessing the potential of a neighbourhood on the rise or understanding the impact of local regulations, location, as the old saying goes, is everything in real estate. 

At Merritt Property Group, we also understand that trends matter. Factors such as demographic shifts, economic conditions, and competitor behaviour enable us to assess where an area’s value is heading.

With access to this comprehensive body of knowledge and utilising our decades of real estate experience, we can pinpoint opportunities aligning with our clients’ goals and position them for success.

Talk with us today about how we can help you make an informed, strategic investment decision.